Working harder and getting less done?

Fifteen people, $1M revenue, and every decision still ends up on your desk. Scale your founder impact.

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Scale Sales and Operations Without Scaling the Chaos

What You’ll Get

Your team sells and delivers without you. 

They follow your playbooks, make smart calls, and close deals confidently. 

You gain back 30–50 % of your time. 

You step out of the weeds and back into high-value work. 

Your team sells with the same conviction, tone, and precision you do. 

Operations run smoothly and profitably. 

Projects finish on time, clients stay happy, and margins stay strong. 

You lead with clarity, not chaos. 

Your schedule is proactive, your meetings are shorter, and you finally think ahead. 

Sales keep growing with founder-level quality. 

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Real Teams. Real Growth Wins. 

Broos and Jeroen helped us capture how I sell and turn it into a playbook; the tone, flow, and mindset. Now the team closes deals without me even joining calls. 

Maria Gonzales,
Co-Founder, B2B SaaS

After working with the Founder Cloning team, I finally stopped being the bottleneck. Ryan showed me how to redesign my week. I actually have thinking time again. 

Jason Lee,
Marketplace Founder 

Frans helped us train the team to sell with founder energy. We doubled new business in five months and I haven’t joined a sales call since.

Priya R,
Head of Growth, D2C Mobile 

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Growth Feels Like Pressure, Not Progress 

Every Sale Depends on You

Without you in the pitch, deals don’t close. 

Chaos Runs My Schedule

You react all day instead of leading the business.

Delegation Always Backfires

You hand it off… and end up redoing it yourself. 

Hiring is a Gamble

Finding people who truly “get it” feels impossible. 

You Make Every Decision

Nothing moves forward until you say yes. 

More Firefighting than Building 

You solve problems all day instead of scaling the business. 

Barbara Strozzilaan 201,

1083 NH Amsterdam

The Netherlands

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Meet the Team

Early career in international finance (EY Netherlands, Hong Kong). Last decade+ entrepreneur in innovation. Supporting startups, and SMEs applying the growth tactics of Silicon Valley to bring products to market and grow exponentially.

Broos Bakens

CPA & software entrepreneur with deep roots in finance and AI. Built and sold enterprise invoice platforms used from SME, healthcare to global corporates. Ex-CFO with 15+ years experience designing systems for accuracy, control, and scale.

Jeroen Volk

Software strategist and architect working across AI, technology,
and finance; from startups to enterprise. Background includes early-stage software and UKG. Army veteran and MBA. 

Ryan Mrha

Frans Wegewijs

Early career in financial management and M&A. ERP implementation and integration expert as PM and Solution Architect. (Assignments with DHL, Philips, DSM, Vattenfall, Shell, Dutch Government, etc.)

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Learn More About the Program Today!

A Proven Process to Turn Your Founder Wisdom into Scalable Systems. 

We capture your sales power and operational know-how. 

Together, we design your Sales Playbook and your Operations Engine — so your team can sell and deliver like you, without waiting for you. The result: clarity, accountability, and a team ready to perform independently. 

Founder Cloning captures your sales and operations processes, turning them into clear, scalable systems for your team. Combining founder expertise with advanced AI, we build and refine playbooks and dashboards that boost performance and help your business scale efficiently. 

We capture your sales, decision, and delivery processes, turning them into clear systems your team can follow. Our approach combines founder expertise with AI agents that analyze and improve your operations, creating playbooks and dashboards for ongoing improvement so your business scales efficiently.

We help your team master and evolve the system. 

We turn your know-how into playbooks and systems. 

For 9 months, we coach your leaders, monitor performance, and keep optimizing how Sales and Operations run. You stay focused on growth — while your company finally performs at full strength.